Video Views and the Voice of Alexander Graham Bell
May was a great month for Smithsonian.com. We surpassed our traffic goal for the month and video plays are at an all-time high. Videos produced by me alone reached 25,000 plays last month.
There are a few reasons for this increased interest in our videos but I believe it can be narrowed down to two: email newsletters and related content.
The email newsletters have always been our bread and butter when it comes to driving traffic. We can always count on a significant bump when we send one out.
The related content comes from a print article in the May issue that we published online. The article is about how Smithsonian researchers discovered an audio recording of Alexander Graham Bell’s voice. A year ago I produced a video about how researchers figured out a way to play old records from the laboratory of Alexander Graham Bell. The video was popular then so we decided to pair the old video with the new article.
The article from the May issue took off and was picked up by numerous outlets. Combined with traffic from the newsletter, the video skyrocketed to the top of our “Most Watched” list. In total, the video was played nearly 15,000 times in the month of May.
It was gratifying to see so much interest in the video despite it being a year old. I hope that as the site grows and our traffic numbers increase, videos I have spent so much time creating will be enjoyed and shared by a new audience.